Makeup can be the fastest way to get a lifted, sculpted face, but traditional contouring can feel like a mini math exam: precise placement, multiple products, and lots of blending. The viral “53 Method” is blowing up because it simplifies contouring into an easy, quick routine that still delivers a clean, defined finish.
What Is the 53 Method?
The 53 Method is a TikTok-famous contour hack built around two simple shapes: a “5” for brightening and a “3” for definition. Influencers, especially creators like Pretty Frowns, helped popularize it by showing how drawing these numbers on the face can guide product placement without overthinking.
Her viral videos, along with others, helped the method spread rapidly, making it a go-to beauty hack for many makeup enthusiasts. The concept is straightforward: use one lighter concealer shade to highlight and one contour product (stick, cream, or powder) to sculpt.
With just those two products, the technique creates a naturally lifted look that feels polished but not heavy, making it a solid option for beginners and anyone who wants faster results.
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The 53 Method: Contouring That Actually Makes Sense
Start with a lighter concealer and “draw” a 5 through the center of your face. Apply it under the eyes, sweep it down alongside the nose, curve it softly around the mouth area, and bring it to the chin. This placement brightens the middle of the face and helps pull attention toward the eyes, nose, and lips.
Next, take your contour/defining product and “draw” a 3 on each side of the face. Begin near the outer eye/temple, glide along the cheekbone, and continue down toward the jawline. This follows where natural shadows tend to fall, creating the illusion of higher cheekbones and a sharper jaw.
Finally, blend everything until the edges disappear. A damp sponge or a soft, fluffy brush works best, because the real magic of this trend is how seamless it looks once it’s diffused into the skin.
Why is the 53-Method So Popular?
Compared to classic contouring (which can take a bunch of products and a steady hand), this method keeps it simple: two shapes, a couple of products, and you’re done. It’s perfect if you’re in a rush or still getting the hang of makeup. The finish looks natural and works for anything, everyday makeup or a more dressed-up look, without going too heavy.
And the best part: you can use whatever you already have. Contour stick, powder, cream… it all works. It takes just a few minutes, blends out easily, and it’s super beginner-friendly.
