The classic rouged lips are timeless, but it’s no light task to find the right shade of red for your skintone and outfits. How do you get the shade of the red roses you received on Valentine’s to be worn on your lips? Or find out the exact lipstick colour your friend wears beautifully that might also be flattering on you? Chanel’s Lipscanner app is the answer to your concerns. A blend of patented AI and AR technology, the French Maison’s newest innovation will allow users to accurately identify exact shades for lipsticks. Whether it’s a colour seen in a magazine, on TV or someone’s face, the application will help you identify the shade of red you want to go with your outfit. You can even scan your bag to get the exact lipstick match.
Simply capture or upload a picture to the app, and it will match the colour you want to a Chanel product. The 400 something colour references available are categorised into five families: natural, pink, orange, red and plum. Not only will the technology identify the exact hue but will also recognise the lipstick texture, ranging from matte to glossy to satin. After selecting the perfect colour and texture, it’s time for you to try it on—virtually. Need a second or a third opinion? Share snaps of your selfies on social media.
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“The beauty of AI is it is extremely powerful if you have the right data set and if you have the right approach to design,” says Cédric Begon, director of the Connected Experience Lab at Chanel. “At each step we worked with the Creation Studio and makeup experts. When you try the app you will see we paid a lot of attention in really finding the closest shade you are interested in when you flash a face of inspiration or an object. With the app, you can enjoy the emotion of trying the product on yourself and the connection with your initial desire for a colour or a look. Whether you want to feel more powerful, confident, or beautiful, it’s the closest thing to applying lipstick in person,” the man behind the app says.
Chanel’s Lipscanner app is currently available only for iOS devices in selected countries. Discover more about the application at chanel.com.
See also: Christmas Comes Early With These Holiday Lip Launches
