Rolex is back in the news with yet another collaboration with the tennis world. Earlier this month, the iconic watch brand proudly announced its official partnership with The French Tennis Federation.
Having been a long-time supporter of tennis and tennis players such as Christ Evert, Björn Borg, Jim Courier, Justin Henin and Roger Federer, to name just a few, Rolex has also had a long partnership history with all four tournaments making up the Grand Slam: The Australia Open, the French Open, Wimbledon and the US Open. And it's not planning to retire from tennis sponsorship anytime soon.
In 2019, Rolex will become a premium partner and the official timekeeper of the Roland-Garros tournament in Paris. Tennis fans should keep an eye out for Rolex in the newly renovated stadium next year, as well as a Rolex hospitality area in the Roland-Garros Village.