With an intention to become a net-zero carbon company by 2039, Jaguar Land Rover said in a statement, “By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand.” The company vaguely said that it will “substantially reduce and rationalise its non-manufacturing infrastructure in the UK.” In the meantime, JLR will invest £2.5 billion annually under its ‘Reimagine’ plan, which sees the first all-electric Land Rover model in 2024. “At the heart of this Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.”
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Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme. Owned by Tata Motors, Jaguar Land Rover is part of Indian conglomerate Tata Group. Jaguar Land Rover and other companies within the Tata Group are working alongside each other to enhance sustainability and reduce emissions as well as share best practices in next-gen technology and developmental leadership.Â
See also: Porsche Unveils The Taycan, The Company’s First-Ever Electric Car
