Calling all lazy girls and minimalists—are you tired of a 10-step skin care routine, layering on serum after serum, foundation after foundation and then all that makeup when you need to go out? Well, then you may just be in luck as beauty in 2021 is looking to be all about minimalism.
Does this mean that the days of full coverage and contouring are over? Possibly. ‘Skinimalism’, as trendwatchers are dubbing it, is a new wave of natural, minimal or no-makeup beauty, moving away from unrealistic beauty standards. Men and women are starting to get into the “skip-care” trend from South Korea, which involves fewer products in your skincare routine for the same results. It’s basically returning to a more natural kind of beauty and doing things differently with less.
According to the Pinterest Predicts report published on December 11, searches on how to get glowing skin naturally have gone up four times year over year, and the occurrence of the keywords “natural everyday makeup” has increased 180 per cent in the last year. Other popular searches in the past year include “aloe vera face mask” (up 115 per cent) and “homemade skincare” (up 100 per cent).
Since the lockdowns this year, people have been trying out simple rituals at home for their well-being, and according to the same Pinterest report, this is only going to continue in 2021. For instance, in case you would like to know what everyone has been trying out in terms of bathing rituals, these are the fastest-growing search trends: bath tea recipe, full moon bath ritual and spiritual cleansing bath. In comparison, fashion is also showing an easing of style. Searches for “cosy aesthetic outfits” and “home dress women” have doubled while searches for “quilted clothes” have quadrupled. “Fluffy slippers” and “cocoon sweater” are also on the swift rise.
But 2021 isn’t going to lack colour and pop. While going back to basics, people will most likely be embracing a bold touch to their daily look. That could mean bright and bold colours on eyes, nails or lips.
The Pinterest Predicts 2021 report is based on Pinterest internal data on global searches, comparing searches carried out between October 2018 and September 2019 to searches carried out between October 2019 and September 2020. See the full Pinterest Predicts report here.
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