Freshly after becoming an brand ambassador for fashion house Louis Vuitton, the world’s top female tennis player, Naomi Osaka, joins another luxury company as its ambassador, this time Swiss watchmatcher Tag Heuer.Â
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“The brand recognises in Osaka a bold expression of its founding values—passion for action, high-performance, mental strength and avant-garde—and sees her as a natural and authentic fit for the company. It is difficult to imagine a better embodiment of Tag Heuer’s ‘Don’t crack under pressure’ motto,” explains the watchmaker in a statement.
As a style icon as well, the tennis champ is “very excited and honoured” to represent Tag Heuer. “It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court,” Osaka shares.
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