The last time Hermès dropped an all-new men’s fragrance was in 2006 with Terre d’Hermès. Breaking the hiatus with a bold move away from the cliche woodiness of masculine colognes, Christine Nagel has created the latest scent for today’s urban man. Seemingly minimalistic and conceptual, H24 blends together nature and biotechnology with a few and precise notes: clary sage, rosewood, narcissus and sclarene.
Christine took inspiration from the tailoring atelier of the Maison where materials of various textures are assembled and pressed with a steam iron. She closely observed the work of Véronique Nichanian—the woman behind Hermès’ menswear—to discover the mutual liking for fluidity, proportion and materials.
When I attend one of Véronique’s runway shows, I am always struck by how I am able to feel the texture, the very weave of the fabric, with my eyes.
