It is undeniable that Thai designs have the potential to rule the global runway. Sretsis by the charming Sukhahuta sisters is one brand that is extensively worn by the Korean girl group, Blackpink. You can even see pieces from the brand worn by Jennie, Jisoo and Lisa in their latest viral music video for Ice Cream. Shaka is another brand rising in popularity beyond our borders. With a vast selection of styles, from casual to elegant wear, the brand’s versatility is the secret to its popularity.
Each brand caters to different groups of buyers with distinctly different aesthetics and identity. Vvon Sugunnasil, for instance, speaks to those who value neatly tailored looks with tasteful twists here and there. Meanwhile, Theatre, as its name suggests, appeal to those who crave drama. For smaller sized men who usually have trouble finding the right fitting, P.Mith is the brand to seek. With even more Thai brands emerging into the fashion arena, it would be a shame to fail to acknowledge the fresh energy and creativity of our compatriots. That’s why AMEX is stepping in to make these labels well known, not only internationally but locally with the Shop Thai, Wear Thai campaign.
More brands within the campaign include Sirivannavari, Akeake, Asava Group, Disaya, Fri 27 Nov., Greyhouse, House of PB, Iconic, Insomnia, Mook V, Jane Suda, Jim Thompson, One More Thing, Pattric Boyle, Poem, Q Design and Play, Rotsaniyon, Soda, Tube Gallery and Vickteerut. Â
