US President Donald Trump is making headlines again, this time not for politics, but for a luxury release that’s already fueling intense debate. With bold messaging, high price tags, and uncanny timing, the announcement has set off a firestorm of reactions that go far beyond the product itself.
A Golden Bottle, a Deeper Controversy
The Victory 45-47 line named after Donald Trump’s status as both the 45th and 47th US president comes in a limited-edition golden statue. It’s for both men and women, with the women’s version described as expressing “confidence, beauty, and unstoppable determination.”
The backlash is intense, with many calling the launch tone-deaf, coming just after Senate Republicans passed The One Big Beautiful Bill. The legislation cuts $128 billion from SNAP and nearly $880 billion from Medicaid, risking health insurance for over 10 million Americans. Celebrities condemned the bill, and one commented sarcastically noted, “16 million Americans are about to lose their healthcare, but go buy my gross perfume…”
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Monetizing The Presidency Like Never Before
The president’s latest fragrance launch is seen by critics as part of his ongoing effort to blend personal profits with political ambitions, following a series of branded products from bibles to cryptocurrencies. Since January, he reportedly earned up to $315 million from his $TRUMP crypto and millions more from ventures like his Watches and his book project, raising ethical concerns about mixing business with politics.
Online reactions were quick and harsh, with many calling the launch “too embarrassing for words.” Republicans Against Trump criticized his use of the presidency to enrich himself, while others claimed he “embarrasses the country and makes his supporters look like fools.”
A Familiar Debate Resurfaces
This product ventures have sparked comparisons to past political standards, with communications consultant Rodericka Applewhaite noting how Jimmy Carter divested from his peanut farm to avoid a conflict of interest. This contrast highlights how the lines between public office and personal business have blurred over time.
This extensive merchandise collection raises questions about mixing personal profit with politics, creating a stark contrast between his luxury items and the healthcare struggles facing millions.