Queen B and Jay-Z want to help you take care of your health and save the environment. Since it’s not easy to change people's mind, the power couple has come up with a great incentive for you to make the commitment to eat less meat and dairy products: a lifetime of free tickets to their concerts.
Partnering up with The Greenprint Project, an organisation that encourages people to switch to plant-based diets in order to preserve the environment, Jay-Z and Beyonce are promising free tickets to every one of their concerts for the next 30 years to those who sign up with their plant-based pledge on the Greenprint Project website. (Yes, you heard that right, three decades worth of Beyonce and Jay-Z concerts.)
In addition, the American power couple and The Greenprint Project have together founded the "22 days nutrition" programme, a platform that allows you to discover new plant-based meals, plan your week's diet, and shop ingredients and cook, with support from experts in the field.
While the conditions of the ticket giveaway remain vague to non-existent at the moment—so do I have to become vegan for life to attend the concerts of these superstars for life and how will they hold be accountable?—we must admit it's not everyday you see veganism championed by top celebrities in such grandeur of schemes.
"We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet"
Visit thegreenprintproject.com to learn more about the impact of going plant-based on our planet, and you can also attempt to make your plegde for unlimited Beyonce and Jay-Z tickets there. A winner will be chosen at random on May 22, 2019.