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When the Apple Watch was first introduced back in 2015, it quickly became one of the season’s most coveted tech items and in the past few years, the Apple Watch has managed to corner much of the existing competition in the market.

Not a far cry from being considered the best smartwatch in the world, a lot of Apple’s success and steady industry domination is due to its various marketing campaigns—especially its leap into designer fashion.

Since 2015, Apple has made it a point to build and nurture strong relationships with heritage luxury brands, namely Hermès, to elevate itself from being just a gadget for tech enthusiasts. At the same time, Hermès, as a longstanding luxury icon with over a century of history, is a given a boost of tech-savviness with the collaboration, helping the brand appeal to a younger audience of fashion consumers. 

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Apple Watch Hermès Series 4 in Double Tour Orange Craie Indigo Capecod 12

Fans of the Apple Watch Hermès will know that the annual Apple “gather round” event is quickly followed by the launch of the latest Apple Watch Hermès collection. What to expect of this year's pieces? The Apple Watch Hermès Series 4 boasts all the new flashy features of the Apple Series 4, including twice the speed of its predecessors, a 50% louder speaker and upgraded health features like fall detection and an electric heart sensor.

In terms of design, Apple and Hermès brings a fresh approach to their partnership with the Apple Watch Hermès Series 4 by releasing a new line of multi-coloured leather bands, including rose, orange, indigo, brown and many more. The watch face is designed to match the band colours, as well as express the passing of time. As the minute hand moves forward, the coloured screen splits into two hues, supposedly allowing the wearer to tell time more easily at a glance.

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Simple Tour Indigo Capecod 12

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Simple Tour Feu Capecod 12

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Simple Tour Fauve Capecod 12

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Rallye Fauve Espace 4

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Double Tour Rose Extreme Azalee Bordeaux Capecod 12 Rose Bordeaux

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Double Tour Feu Capecod 12

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Deployment Fauve

An expression of the pursuit of excellence shared by Apple and Hermès, the Apple Watch Hermès Series 4 combines attention to detail, savoir-faire and respect for craftsmanship signature. Order your new Hermès Apple Watch now on hermes.com and apple.com.

Tags: Hermès, Smartwatch, Apple, Apple Watch Hermes, Apple Watch, Hermes