Rolex has long been associated with the extraordinary, having adorned the wrists of visionary game-changers for years. More of a timeless memento than just a watch, a Rolex is a go-to keepsake for many great film directors; those with a keen eye for detail will often spot them in scenes of iconic films. Each Rolex model is especially curated with its own personality, reflecting the preferences and style of the wearer. And so, on the occasion of the 90th Oscars, a film encompassing the Rolex spirit was revealed at the awards, featuring four directors who have reshaped the film industry.

Get to know these four great personalities connected under a shared love for the timeless watchmaker below.

Kathryn Bigelow

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Photo: Courtesy of Rolex

Rolex of choice: The Oyster Perpetual Date 34 and the Oyster Perpetual Yacht-Master 40

In a nutshell: Bold, innovative and incredibly inspiring, Kathryn Bigelow is the first—and only—female to take home an Academy Award for Best Director. She makes a large statement through her work, often featuring deeply layered protagonists, stunning visuals and heart-pounding action sequences, in the male-dominated industry of film directing. She reminds us that women have just as much a place in the director's seat as their male counterparts.

Known for: The Loveless (1981), Blue Steel (1989), Point Break (1991), Strange Days (1995), The Hurt Locker (2008) and Zero Dark Thirty (2012).

Quote: “If the purpose of art is to agitate for change then film should expose us to something we don’t already know.”

James Cameron

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Photo: Courtesy of Rolex

Rolex of choice: The Oyster Perpetual Rolex Deepsea

In a nutshell: Directed the Titanic, need we say more? A known name amongst movie-goers, James Cameron is responsible for a large chunk of the most notable films produced over the past three decades. Groundbreaking and timeless, his work pushes the limits of visual effects and sets new standards, prime examples being Avatar—the highest grossing film ever—and predecessor Titanic, which held the same title for 12 years prior. Also, let’s not forget that the Titanic had 14 Academy Award nominations and 11 Oscars under its belt.

Known for: The Terminator (1984), Aliens (1986), True Lies (1994), Titantic (1997) and Avatar (2009).

Quote: “Great movies are made in details, and not just a few details—every detail. A Rolex is not only a beautiful watch and a masterpiece of engineering, it’s very tough. It’s a watch that you can take into any environment and which can stand up to the pressure. So, what you’re saying subliminally to the audience is: that character can take the pressure, too; he or she has what it takes.”

Martin Scorsese

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Photo: Courtesy of Rolex

Rolex of choice: The Oyster Perpetual Day-Date 40

In a nutshell: An iconic figure in the history of film—with a career spanning half a century—Martin Scorsese’s repertoire of films are often considered some of the best ever made. Through a combination of creative innovation and artistry, a lot of his early work has played a large role in redefining what was possible in films.

Known for: Mean Streets (1973), Taxi Driver (1976), Raging Bull (1980), The Aviator (2004), The Departed (2006), Shutter Island (2010) and The Wolf of Wall Street (2013).

Quote: “If it moves a young person, if it instills that kind of excitement and inspiration, I like that very much. Film really tells us who we are. Tells us about ourselves. There’s a reflection of the society that we were at the time, our philosophy of life.”

Alejandro González Iñárritu

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Photo: Courtesy of Rolex

Rolex of choice: The Oyster Perpetual Sky-Dweller

In a nutshell: Consecutive winner of two Oscars for Best Director—Birdman and The Revenant Iñárritu’s work is a penetrating force in the movie industry, with gripping visual style and powerful exploration of the deep intricacies of the human condition.

Known for: Amores Perros (2000), Babel (2006), Biutiful (2010), Birdman (2015) and The Revenant (2016).

Quote: “Our life is multidimensional, but time is linear, we cannot escape that. Cinema is a two-dimensional reality within a frame, but time and space are fragmented which is why it’s so liberating and addictive.”

Tags: ROLEX, James Cameron, Kathyrn Bigelow, Alejandro Inarritu, Oscars, Inarritu, Martin Scorseses