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The longest-standing line in Omega’s product range, the history of the Seamaster stretches back to 1948. One of the most iconic diver’s watches of all time, the Seamaster was originally based on timekeepers Omega made for British servicemen in World War II.

Intended to not only function as an authentic underwater ‘tool watch’ but also a stylish timepiece that would hold its own in more urbane settings, the Seamaster has always embodied the perfect balance of form and function.

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Omega Seamaster Diver 300M (Photo: Courtesy of Omega)

This combination of rugged functionality and masculine elegance made the Seamaster the ideal choice when, in 1995, the producers of the James Bond series sought a new watch for the latest 007. Costume designer Lindy Hemming remarked, “I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial.”

So it was that, in GoldenEye, his first outing as the dashing British super-spy, Pierce Brosnan strapped on the Omega Seamaster Diver 300M that had debuted two years earlier. (It had immediately passed a rigorous practical test, accompanying Roland Specker during a world record freshwater free dive to a depth of 80 metres in Lake Neuchatel, Switzerland, in 1993.)

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OMEGA Seamaster Diver 300M (Photo: Courtesy of OMEGA)

Worn by undersea adventurers like Gordon McLean (who, in 1955, set the Seamaster’s first diving record, plunging to 62.5 metres underwater wearing the watch), scuba pioneer Jacques-Yves Cousteau and his team in the 1960s, the French underwater research and exploration company COMEX in the ’70s, or borne on the wrist of Jacques Mayol as he set a new world free-dive record of 101 metres in 1981, the Seamaster’s aquatic bona fides have been proven time and again.

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Omega Seamaster Diver 300M (Photo: Courtesy of Omega)

Concurrently, for 70 years Seamasters have been a perennial favourite of tasteful gentlemen going about their business on dry land. In addition to its prominent role in GoldenEye, 1995 also saw the Diver 300M adorn the wrists of Team New Zealand, helmed by Sir Peter Blake, as they held the sought-after America’s Cup sailing trophy aloft.

On the silver screen and the high seas, the Seamaster Diver 300M had achieved instant classic status and quickly became a firm favourite of consumers. Now, 25 years after its launch, Omega presents a refreshed Diver 300M, which will soon make yet another appearance in a 007 movie (currently known only by the working title, ‘Bond 25’), this time worn by Daniel Craig. Craig has worn Omegas throughout his tenure as Bond, first sporting the Diver 300M in 2006’s Casino Royale.

See pictures of the Seamaster Diver 300M:

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Upsized to 42mm, the new range of Diver 300Ms unveiled this year features 14 iterations, six in stainless-steel cases and eight in a combination of steel and 18K gold. With ceramic bezels, wave-patterned polished ceramic dials, and subtly reshaped skeleton hands, the updates go way beyond these aesthetic touches.

The new Diver 300M is powered by the punctiliously tested, METAS-approved Master Chronometer Calibre 8800, an extremely precise, anti-magnetic movement. The watches’ water resistance is indicated by their moniker, while the presence of a helium escape valve (vital to depressurisation) means the Diver 300M’s claim to being a legitimate professional undersea timepiece is no idle boast.

Its most famous fan may be fictional, but the Omega Seamaster Diver 300M is very much the real deal. 

(See also: 50 Years After Apollo 8, Omega Launches New "Dark Side Of The Moon" Speedmaster) 

Tags: Luxury Watches, Omega, 007, Seamaster Diver 300M, Watch, James Bond