The story of Rolex has long been synonymous with the celebration of human achievement. Their belief in unlimited human potential takes their ideology of ‘perpetual’ excellence way beyond just a word on a Rolex dial.
As strong advocates for supporting ambitious women of all fields, Rolex celebrates International Women’s Day this March by shining the spotlight on four inspirational women. The quartet features marine biologist Sylvia Earle, tennis icon Chris Evert, No 1 ranked female golf pro Lydia Ko and award winning film director Kathryn Bigelow.
Internationally renowned marine biologist and Rolex Testimonee Sylvia Earle has been a pioneer of ocean exploration for more than four decades. Coined by The New Yorker and The New York Times as “Her Deepness”, she is a committed advocate of the oceans and their vulnerable ecosystems. In 1970, Earle led the first ever all-female expedition to live and work underwater, equipped by Rolex.
To the Rolex Testimonee, her timepiece is much more than jewellery or an accessory. The concept of Rolex is supporting exploration, conservation, the arts and the best that humans can be. So for Earle, wearing it is like a signature—a sign that you care about those things too, and that you share something with the ethic of caring.
American tennis champion Chris Evert was 17 when she made her 1972 Wimbledon debut. Evert retired in 1989 with 18 Grand Slam singles titles and a record 90 percent career winning percentage. Today, as she enters the “third stage” of her life, she remains a trailblazer, inspiring the next generation of athletes and tennis superstars.
Evert compares being a Rolex Testimonee to being in an exclusive club of excellence. It’s not only about the most successful people, but it’s the best sportsmen, it’s the best behaved, and it’s all about class and integrity. After close to 30 years of wearing a Rolex, the timepiece has became an extension of her, a reflection of all the different stages of her life.
At only 17, Korean-born New Zealand professional golfer Lydia Ko made sporting history as the youngest World No 1 in golf, of any gender. She was the top-ranking amateur golfer for a record 130 weeks before turning pro, and was also named of Time Magazine’s 100 most influential people.
To the young Rolex Testimonee, the watch is a reminder of winning the coveted title, Rolex Player of the Year, and a benchmark for the level of greatness she aspires to maintain in every step of the golf career.
The history of cinema has been defined by the work of those who combine unforgettable artistry with technical mastery. The first and only woman to win an Academy Award for Best Director, Kathryn Bigelow’s command of visual narrative, her tenacity and her choice of subjects that could provoke change, have redefined the landscape of cinema today. The American director also acts as producer and writer for many of her films. Her films have depicted incidents in time which act as a reflection on society, and have in turn, helped to define that same society with the timeless works she creates.
Rolex continues to maintain its ties with exceptional individuals such as Kathryn and organisations, supporting the extraordinary accomplishments of those who are capable of challenging the world through the art of filmmaking.
International Women's Day takes place on 8th March 2019.