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The world’s oldest watchmaker Blancpain has always followed a philosophy of blending tradition with innovative design, resulting in timeless timepieces that have graced the wrists of execs and a-list visionaries for centuries. Along with a brand concept based on achieving sophistication through a harmony of new and old, the Swiss brand is also known for its environmental consciousness and passion towards eco-sustainability, especially under the sea.

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After Blancpain’s launch of the Fifty Fathoms watch in 1953, which is considered the first ever modern diving watch, the fine watchmaker has committed itself to proactively raising awareness of ocean conservation, an effort encompassing the support of various explorations and scientific expeditions. Following in this direction, Blancpain has been a founding partner of The Economist’s World Ocean Summit, a multilateral forum of over 360 leaders from governments, international organisations, NGOs and universities linked by a common goal of reaching a future of blue economy and sustainability. Since then, the watchmaker has contributed in protecting over four million square kilometers of ocean, helping to double the area of marine protected reserves worldwide.

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This year, Blancpain takes its partnership with The Economist another step further, by launching in December of last year, the World Ocean Initiative—an agenda emphasising accelerated measures to save our oceans. The announcement was made at an exclusive event held at the Natural History Museum in London.

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Within the World Ocean Initiative, Blancpain and The Economist have set up The Protectors programme, which encompasses six different innovative projects to achieve a goal of converting 30 per cent of the earth’s oceans into marine protected areas within the next 12 years. Over the next two years, loyal fans of both brands can stay tuned for the results of these six key project pioneers through a series of interesting short movies, discussion panels and interactive digital campaigns.

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Laurent Ballesta, a marine scientist and official Blancpain underwater photographer, speaking at Natural History Museum in London 

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Marc A Hayek, Blancpain president and CEO

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Paul Rossi, president of The Economist Group

Learn more about Blancpain's commitment to the ocean at Blancpain's interactive website blancpain-ocean-commitment.com.