Adidas recently hosted Thailand’s first “Run For The Oceans” to raise awareness of the nation’s environmental footprint. To kick off World Oceans Day, Adidas gathered 200 volunteers at Chao Samran Beach in Phetchaburi Province with an aim to save the ocean specifically from plastic pollution. Captain of Adidas Runners Bangkok group,Yossavadee Hassadeevichit, led the 200 volunteers, which included Adidas celebrities such as Pancake Khemanit Jamikorn and Grace Karnklao Duaysianklao.
General manager of Adidas Thailand, Vijay Chauhan, spoke passionately about the issue explaining that the specific endangerment of our oceans and marine life by plastic waste. Vijay believes in the power of people's love for sports to also bring them together to alleviate oceanic pollution. Adidas’s global sustainability policy has inspired manufacturers to begin removing plastic shopping bags from Adidas stores and reducing the use of plastic water bottles as of Earth Day 2016. Progressively, Adidas has adopted a new, more sustainable manufacturing process which actually utilizes plastic bottles recovered from the oceans. “Parley Ocean Plastic” uses about 11 recycled plastic bottles to create one sportswear or running shoe, including Adidas X Parley Ultraboost and Ultraboost X.
Through Adidas' Runtastic approach since June 2017, “Run For The Oceans” has engaged international runners from around the world in the cause to save the ocean. As Samran Beach is a top tourist attraction affected by plastic waste, it was the perfect location for Adidas Runners Bangkok’s five-kilometre run and beach clean-up. Vijay makes the necessity of the effort clear by stating the facts:
“Thailand dumps 13 million tons of plastic into the sea each year, placing the country in the top six worst offenders globally. This is an opportunity for us to make a difference through the power of sport.”