For this year's International Women's Day , Gucci and Chime For Change have collaborated with artist and poet Cleo Wade to create simple but clear visual messages calling for action for gender equality.
Taking advantage of the power of short, thought-provoking lines on social media, Wade has designed poignant phrases to be shared on not just Gucci and Chime For Change's SM platforms, but also on those of like-minded brands such as The New York Times, The Financial Times, La Repubblica and possibly even you.
Passing on the word from Gucci and Chime For Change, feel free to share these images from Instagram:
PS If you're in New York or LA, you may see these works physically on outdoor billboards.
About Chime For Change
Founded by Gucci in 2013 with Salma Hayek Pinault and Beyoncé Knowles-Carter, Chime For Change is a global campaign to "convene, unite and strengthen" voices of and for girls and women around the world. To date, the campaign has raised $10 million towards 420 projects related to education, health and justice for women in 88 countries. Today, Chime For Change is aligned with a few partner organizations, such as the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook and Hearst Magazines, to expand their efficacy for bringing about equality in the world.