Pic_SonyA6400-04+.jpg

Tech-junkies, get ready for impact as Sony Thailand unveils its latest mirrorless camera from the α-series, the α6400. Launched in Bangkok earlier this month to an exclusive audience of media and bloggers, the new, highly anticipated camera  has already been forecasted as a camera suited to the needs and behaviours of online content creators.

The ubiquity and competitiveness of blogging in today's online media-scape has led to a greater need amongst content creators to produce content at the level of traditional professional productions. The α4600's mix of professional-tier functions and mass consumer level ease-of-use and compactness therefore make it the perfect camera for the modern, ambitious blogger. 

Pic_คุณลีลนา เพียรพิริยะ ผู้จัดการแผนกการตลาดผลิตภัณฑ์ ดิจิตอลอิมเมจจิ้ง และ คุณธเนศ จารุธรรมวงศ์ ผู้จัดการผลิตภัณฑ์กล้อง บริษัท โซนี่ ไทย จำกัด พร้อมแขกรับเชิญ ร่วมกันเปิดตัวกล้อง Sony A6400-03+.jpg

Online influencers at the media launch of the α4600 in Bangkok

Let's go through the different features of α4600 that make the camera so attractive to this target group. The flip-screen display and light-weight body meet the needs of bloggers who are often on the move, need to produce high quality content quickly and often work without assistance.

Whether taking still pictures or videos, the camera's 4D focus technology allows for easy, crisp focus at the simple touch of an object on the display screen. In the case of videos, real-time tracking enables continuous auto focusing on the designated object. Another highlight of the α4600 is the super-fast autofocus. The Hybrid autofocus system combines phase-detection with contrast-detection, resulting in the highly accurate and phenomenally fast focus even in dodgy lightings. And, in response to consumer demands from previous models, you can now take time-lapse videos with the new α4600.

Pic_คุณลีลนา เพียรพิริยะ ผู้จัดการแผนกการตลาดผลิตภัณฑ์ ดิจิตอลอิมเมจจิ้ง และ คุณธเนศ จารุธรรมวงศ์ ผู้จัดการผลิตภัณฑ์กล้อง บริษัท โซนี่ ไทย จำกัด ร่วมกันเปิดตัวกล้อง Sony A6400-02+.jpg

Sony Thailand digital imaging manager Linna Pleanpiriya and product manager Thaned Jarudharmwong

You can now purchase α4600 at 36,990 baht with the 16-50mm lens or 32,990 baht without. The model is currently available in black body only, while the silver body will be available in March. For more information, visit any Sony store nationwide, or call 0-2715-6100 or visit sony.co.th.

(See also: 10 Valentine's Day Gifts For The Tech-Savvy Gentleman)

Tags: Camera, Sony, α4600