Vorathit Kruavanichkit

Vorathit is the co-founder and creative director of Farmgroup, the Bangkok-based design consultancy renowned for its multidisciplinary team of artists, designers, strategists, educators and social workers. A finalist at Thailand’s Designers of the Year 2015, he is also vice president of the Thai Graphic Designers Association. Citing the late American designer Paul Rand’s iconic ‘Eye Bee M’ poster as an inspirational work, Vorathit and his team have in turn produced inspired strategies and designs for the likes of Louis Vuitton and Bacardi. When asked what changes he would like to see to drive the country forward, the self-confessed libertarian says, “Bring back Bangkok street food and legalise marijuana! How’s that for a start?”

Definition of success: Loving what you do, improving your community and being able to pay the bills.