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While most dream of escaping the countryside for the big city, Lalana chose to go back to her roots. Growing up on her family’s farm in rural Sisaket province she witnessed firsthand the struggles farmers face, in spite of their hard work and significant contribution to Thailand’s agrarian economy. After pioneering the successful organic home delivery programme CSA Munching Box in Bangkok, she and husband Bryan Hugill headed north to start Raitong Organics Farm, which promotes local farming as a more progressive business. To date they have helped over 200 farmers in Sisaket to boost their incomes via access to organic markets. Now Lalana plans to establish a Creative Farming Network promoting organic and sustainable farming practices on a much wider scale with her home province as a new hub for food and agricultural innovation.
Definition of success: Being able to act on your dreams.