Barom Bhicharnchitr may have been destined to work for the family’s retail business but he has certainly made his own mark in the process. responsible for running Bangkok’s Central Embassy, the world class shopping and lifestyle destination is a reflection of the 33-year-old’s distinct personal tastes and confident sense of identity. Think about this difference the next time you’re shopping for edgy fashion at SIWILAI store, chilling out at SIWILAI City Club, browsing the endless inspiration at open house, or simply admiring
a piece of contemporary art in the middle of the mall.

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