Kiko Mizuhara is not just another pretty face. With over 4.3 million followers on Instagram, the Tokyo-based Korean-American model, actress and fashion designer captures hearts with her quirky, yet approachable charisma. As one of the most sought after ‘it girls’, she effortlessly exudes the cool-girl sass—reminding us of an Asian concoction between Alexa Chung and Zooey Deschanel. Yes, we've got the Kiko fever too.
That unique flair of hers is the perfect portrayal of Central Embassy’s very essence—one that never meant to be the glitz and glam of Bangkok’s retail culture. This Brings Me Here ideally illustrates how the place embraces a much different value, appealing to those with a taste for a more curated one-stop destination for fashion, arts and eateries. With its two new projects, the creative co-living space Open House and dining extension Siwilai City Club, coupled with the launch of its upstairs neighbour Park Hyatt Hotel, Central Embassy is further reinforcing its intent to become an all-inclusive urban lifestyle stop for all.
As part of the campaign, a hybrid short film directed by Nawapol Thamrongrattanarit unveils exclusive behind-the-scenes snippets of the style icon’s commercial photo shoot. The story follows a fictional intern’s journey while on set with “Miss Kiko.” At the end of the film, the doe-eyed intern ponders over what brought her to Ploenchit’s retail beacon. “I don’t know what brought me here. But I’m glad that I’m here,” she says. Us too.
Watch the full video below: