The new Chanel Code Coco watch casts a new light on the beauty of time, from the city’s historical marvels of the Old KL Railway station, to the heart-stopping heights of the Suria KLCC Twin Towers.
With its ivory minarets and Moorish architecture, the stately, bustling KL Railway station is a 1910 landmark recalling the city’s British colonial era and still inspires many as a fashion muse.
The city we live, work and thrive in is a timekeeper of heritage. Our identity lingers among colonial architecture where daily life revolves around, and projected from the lofty heights of city skyscrapers. Weaving her way around this tapestry is the Chanel woman, dancing between tradition and ambition, making her mark in the city of her birthright.
Come day or night, the iconic Petronas Twin Towers draws denizens as a gleaming landmark of modernity, a striking sentinel to the city’s high-fliers, from the vantage point of Marini's on 57.
Her routine is embodied by the Code Coco, a Chanel timepiece coupling fine jewellery and horology, legacy and the contemporary. At once futuristic and ornamental, the silvery smooth steel watch subtly masquerades as a bracelet. Its quilted strap takes reference from the iconic 2.55 bag created in 1955 by Mademoiselle herself, modernised with a turnkey clasp that reveals its original jewellery-timepiece identity.
On its own, the slim silvery strap catches the tiniest light, upholding a watchmaking brilliance. Aside from a pure stainless steel strap with steel bezel and black lacquered dials, it also comes in a feminine, bejewelled variety with 52 brilliant-cut diamonds and a princess-cut diamond. A high-precision quartz movement and water resistance solidifies its character.
Surrounded by remnants of her ancestry and empowered by urban dreams, the Chanel woman dips effortlessly into past and present in her day-to-day routine.
The Code Coco is more than an interpretation of the Chanel woman’s chameleon qualities, futuristic yet rooted in legacy. In bending timeless codes, she is a breath of fresh feminine.
Discover more timeless creations by Chanel at chanel.com.
Concept: Dian Pasquinal Kaur
Model: Elena Cheurina
Manicure: Rachel Yap & Carmen Chee / POSH Nail Spa
Photography: Shawn Lor / Pixelpix
Photography assistant: Ivan Bong
Styling: Andrea Kee