One of this year’s hottest fashion collabs has been H&M and Moschino. Debutting on October 24th in New York, the likes of pop culture icons Coco Rocha, RuPaul, Marc Jacobs and Amanda Lepore were amongst the crowd at the Moschino [TV] H&M show and the after party, which featured Diplo.
Meanwhile on the runway, renowned models like the Hadid siblings, Taylor Hill, Candice Swanepoel and Winnie Harlow strutted fabulously in total looks, and legend Naomi Campbell closed the show. But what makes this collection so instantly and authentically iconic?
With this collaboration, street style comes back to the street. We see a mother lode of metallic and unapologetically flashy pieces. Moschino’s creative director Jeremy Scott himself puts his collection as “cartoon couture mixed with a street wear vibe doused with hip hop worthy amounts of bling bling.”
The collection is all about 90’s nostalgia and most importantly, inclusiveness. As seen from the names both attending and in the show, a vast array of characters was included to represent the collection. The [TV] in the name of the collection as well, refers to 90’s icons like the MTV logo and TV personas, reflecting on the ubiquity of such symbols of media culture at the time.
Moschino [TV] H&M also highlights the now blurred line between haute couture and street style. The fashion world has always been an active ground for give and take between different social strata, and this collaboration embodies precisely the dynamic. The collection brings the outré and haughty style of Moschino and Jeremy Scott closer to the reach of mass consumers, and we reckon not even Moschino’s exclusive clientele are above visiting an H&M for a slice.
Find your Moschino [TV] H&M pieces today at H&M stores in Siam Paragon, CentralWorld and The EmQuartier.