EDIT Kendall Genner and Bella Hadid@FisForFendi NY event_atmosphere.jpg (original size)Kendall Jenner and Bella Hadid

It was a celebration of young blood at the launch of F is for Fendi, a new digital platform by the Italian fashion house primed at millenials and their lifestyle obsessions – right on time for the recent New York Fashion Week.

The guest list included stars of street style circuits the likes of models Joan Smalls, Kendall Jenner, the Hadid sisters and Alexa Chung, who flocked to the South Street Seaport venue, joining fellow trendsetters Leonetta and Delfina Fendi, Presley Gerber and Laura Love in the underground party experience courtesy of London’s Boiler Room.   

EDIT Alexa Chung@FisForFendi NY event_lift.jpg (original size)Alexa Chung

edit Guests@FisForFendi NY event_atmosphere.jpg (original size)Hailey Baldwin, Winnie Harlow and Madison Beers

edit 01_Leonetta Fendi @ FisForFendi NY event_booth 1.jpg (original size)Leonetta Fendi

EDIT Guests@FisForFendi NY event_atmosphere_04.jpg (original size)

edit 06_Presley Gerber @ FisForFendi NY event_booth 1.jpg (original size)Presley Gerber

EDIT Guests@FisForFendi NY event_atmosphere_08.jpg (original size)Iman Hammam, Venessa Moody, and Cindy Bruna

EDIT Joan Smalls and Lily Donaldson@FisForFendi NY event_atmosphere.jpg (original size) Joan Smalls and Lily Donaldson

edit Daniela Braga@FisForFendi NY event_atmosphere.jpg (original size)Daniela Braga

Presented as an immersive experience for Instagram opportunists, guests took advantage of photo booths and colourful light installations, and 'Flawless' decks spun by musical performers including Savage, Metro Boomin and ABRA.edit People@FisForFendi NY event_atmosphere_11.jpg (original size)

From statement threads to lifestyle curators Fendi’s #fisforfendi platform has proven a new way to reach the edgy and urban market through stories, images, arts and culture millennials seek today.

 Discover the digital platform at fisfor.fendi.com.

Tags: Fendi, Event, New York Fashion Week, F Is For Fendi, Party, Fashion