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 As spring/summer trends come and go, ASAVA aims to remain. With a philosophy rooted in timelessness and simplicity, the Thai fashion brand marries sophisticated Thai ladies' inner values of independence and intellect with luxury and elegance.  This season, the renowned label presents ‘Subliminal’, a collection centered on the nuanced complexities of subliminal messaging. ASAVA goes beyond clothing, using fashion to represent the subconscious mind and thinking processes of contemporary woman. As to be expected of designer Polpat Asavaprapha, the result is undeniably elegant—subtly powerful; the collection’s whispered wow-factor speaks louder than words.

Visually what to expect from ‘Subliminal’? Pieces are a classic take on contemporary silhouettes. Of course, ASAVA’s signature off-shoulders and cape dresses can be seen throughout the collection, along with curvier forms such as A-line skirts and high-waisted trousers for an added sense of femininity. Be sure to keep an eye out for the menswear-inspired pieces—a hot look for smart-casual occasions—as well as neat fabric juxtapositions between suit pinstripe and lace.

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Colour-wise, the collection gives us a break from the usual lively hues of spring and summer and offers a solf palette of timeless shades like black and white, beige and blue instead. Nevertheless, you  can still find gorgeous colours in the collection in showpiece gowns.

Scroll through the lookbook below to see more of the collection: 

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 The collection is now available at ASAVA stores in Siam Paragon, Central Chidlom, The EmQuartier and ASAVA Group’s flagship store on Sukhumvit 45. Visit asavagroup.com.

Tags: SS18, Asava