Logo loco shows no signs of abating, with season after season presenting new and fancy ways to declare designer brand allegiance. This spring summer 2018, beloved designer brands continue to delight logo lovin’ followers. Rather than over-the-top logo merchandise, this season sees a more discreet and playful treatment of iconic brand insignias. Fans of the logo trend, step this way for new and fun ways – from shoes, bags, and tops – to wear your favourite brand.
A tribute to futurism, this Fendi Peekaboo bag combines a check detail exterior and an inner, FF logo lined embroidery. Subtle and graphic, this bag is crafted for timeless relevance.
2. Dolce & Gabbana double Velcro pink sneakers
Admit it – you secretly wish you could Velcro your sneakers in place on the days you’re rushing out the door. Now you can, with this pair of Dolce & Gabbana calfskin sneakers held in place by candy-pink Velcro closure snaps.
3 . Navy/red CH knit sock sneakers
Athleisure done right with this Carolina Herrera sock knit sneakers. Ankle-lined with a red slip of logo, this comfy footwear hugs feet and earns you major street style points.
4. Fendi Kan I 'F' bag
Logo handbags take on an exotic treatment, with Fendi's summery touch of straw fringe and crochet embroidery FF logo, in the tropical colours of turquoise. Fitting accessory for beach excursions and luxurious summers.
It’s all or nothing for this hot pink all-over-logo crossbody quilted bag, attached with a chain strap flaunting souvenir charms. This show-stopping Balenciaga bag is a collector’s item to pull from your hat of wardrobe tricks.
Sling backs and flats are a match made in (comfort) heaven, and Dior knows it. Adding more oomph to this ballet pump, is a J’adior embroidered ribbon and the brand's iconic chessboard pattern.
Fans can never truly get enough of the symbolic Louis Vuitton monogram. This Chantilly lock bag meets the all-over insignia halfway, letting the new shape and sumptuous leather craft stand out instead.
Go back in time with this fitted #maxmaragram jacket celebrating the original Max Mara 1958 lettering. This season, this versatile outerwear makes a statement wardrobe staple.
9. Roger Vivier Logomania large red tote
A must-have bag spacious for travel and day-to-day essentials, this Roger Vivier Logomania tote is game for casual and smart occasions, thanks to a siren-red shade and giant logo stamp.