Attention Sephora fans: You're going to want to leave yourself a little extra time to shop on your next visit to Sephora because Sephora Thailand just added five new fancy brands to their stores for spring-summer 2018.
Now rather than throw you into the glittering but also sometimes dizzying sea of Sephora without any help, here is the lowdown on these five new entries. Read up and walk into the store like you know what's up in the highend beauty market, because you will!
For your: entire face (makeup)
Origins: Croatian-born but based out of Israel, makeup artist Natasha Denona was immersed in a multidisciplinary world of arts from a young age. Dance was ultimately where she discovered her passion for makeup artistry, and her career took off in the 90s as renowned brands, photographers and celebrities picked up on the creative's innate sense to innovate with makeup. In 2002, after receiving several accolades for her craft, she decided to share her knowhow by setting up the Natasha Denona Makeup Academy in Tel Aviv, which eventually paved the way for having her own eponymous makeup brand.
Why care? It's makeup from a celebrity makeup artist whose portfolio includes Gal Gadot's face and countless international fashion magazine covers.
Try: an Eyeshadow Palette 5 of your choosing if you're new to the brand and want to play it safe; Eyeshadow Palette 28 if you're ready for next level.
For your: face and body (skincare)
Origins: This all-natural, cruelty-free skincare line began in 2011 in the kitchen of Seattle-based couple Julia Wills and Alexander Kummerow. Like many up-and-coming high-end beauty and skincare brands that insist on only the finest quality of ingredients and means of production, Herbivore Botanicals blew up from a solution to a personal problem: Julia, a holistic health graduate, was created a soap that would fare well with Alex's irritable skin.
Why care? Natural and ethical is the future of beauty. Get on it.
Try: the Rose Hibiscus Hydrating Face Mist, a best-seller.
For your: face (skincare)
Origins: Wei brings to Sephora the unique wisdom of ancient Chinese medicine. Although technically conceived in the US, the beauty brand's founder, Wei Young Brian, was born and raised in Mainland China and always dreamed of integrating her childhood fascination for "TCM"—Traditional Chinese Medicine—into her future. Wei Beauty combines centuries-old Eastern remedies with modern advancements (Brian did study computer science in the US) to provide really foolproof solutions to beauty and skincare.
Why care? Don't tell us you don't believe in the power of TCM.
Try: any or all of the masks! Whether they're the sheets, the individually packaged pods or the sprout masks that come in a test tube, all these have developed somewhat of a cult following amoung consumers.
For your: hair
Origins: It's unsurprising to learn that Rita Hazan comes to us from NYC. Upon interaction with the brand, you're sure to be hit by an unapologetic glamour and confidence that it is "The Hair Color Authority" its founder claims. Rita Hazan herself is a highly trained colorist, recognized by hair snobs as a true artist in the male-dominated field of hair-styling. That says a lot. Her salon on 5th Avenue is frequented by some of the most stylish celebrities of Hollywood.
Why care? If you have any sort of admiration or envy for Beyonce, Katy Perry or J.Lo's lushious locks, or if you have hair root issues you're desperate to fix.
Try: the Root Concealer touch-up spray and Lock + Block protective spray. Sorcery in cans.
For your: hair
Origins: Founder Britta Cox loved her beach wavy hair and outgoing, sporty lifestyle. Wanting the two to be able to co-exist with each other in harmony, she came up with a low-maintainence but highly efficient "wash and wear hair" concept, which eventually shaped into Aquis.
Why care? If you're like Cox and basically can't be bothered with blow-drying, which isn't just tideous but also involves heat damage.
Try: the Waffle Luxe Hair Turban because it sounds fun and is also very effective.