Lana Del Rey and Jared Leto are set to star as the newest faces of Gucci Guilty fragrances. Known for their flair for drama, the eccentric duo will be featured in the Italian luxury label’s upcoming fragrance campaign, where they will be channelling their unique and bold personas. The two artists have long had an affinity for the brand, as well as an openly close relationship with Gucci’s creative director Alessandro Michele, who personally styled the two for the 2018 Met Gala.
As a formal announcement of Gucci Guilty’s latest stars, the fashion house hosted a party at the Hollywood Forever cemetery—an aptly outlandish location that reflects the vibes of the soon-to-be-released project. Seen at the party were Lana Del Rey and Jared Leto among other exclusive guests. Courtney Love, who stars in a special guest appearance in the campaign, was also in attendance and personally released live updates of the night via the official Gucci Beauty instagram account.
The upcoming Gucci campaign is directed by Glen Luchford, under Alessandro Michele’s creative vision. For those who are interested to see what Gucci has in store, stay tuned for the releases, which are set for early 2019.