Bleu de Chanel campaign film directed by Steve McQueen and shot in Bangkok

Back in 2010, Chanel launched the Bleu de Chanel Eau de Toilette, and it quickly garnered popularity for showing how men's fragrance could have a clear character without being overly intense. Through a blend of sandalwood, cedar and fresh top notes, Bleu De Chanel widened the scope of male scents, developing over the years to introduce the Bleu De Chanel Eau De Parfum in 2014 and now the latest Bleu De Chanel Parfum.

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Based off of the same scent with slight alterations, the result is a collection of fragrances suited for different personalities, but all sharing the same elegant, sophisticated roots. Scroll through to find out how the three new versions vary, and which one suits you—or your SO—best.

Bleu de Chanel Eau de Toilette, 2010

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Ideal for the bro-figure kind of guy, the original Bleu de Chanel is an aromatic, woody scent with vibrant bursts of refreshing cedar. Notes of bitter citrus, grapefruit and dry vetiver give the scent energy along with depth. The cedar’s musky accords are comforting, giving you warm and laid-back vibes without sacrificing sophistication.

Bleu de Chanel Eau de Parfum, 2014

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Sensual and alluring in a subtle way, this adaptation of Bleu de Chanel widens the scope of cedar while increasing the sandalwood presence, making the scent much more voluptuous. Cedar and sandalwood blends with musky accords and notes of amber, heightened by the light fragrance of tonka beans. This is for the guy who is recognised by his natural charisma and moves at his own pace.

Bleu de Chanel Parfum, 2018

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Uninhibited and immediately recognisable, the Bleu de Chanel Parfum sees a twist in the proportions of wood and citrus, resulting in a unique scent of recognisable top notes adorned with refreshing zests and a bold blend of lavender and geranium. Cedar and a creamy sandalwood still dominate the fragrance but with a soft touch that creates a fragrance both dense and delicate. Elegant and layered, this scent is for the man who is  unapologetically independent and undeniably himself.

For more information, visit chanel.com/fragrance.

Tags: Fragrance, Bleu De Chanel, Chanel, Men's Fragrance, Men, Men, Gentlemen's Tatler, Chanel