Celebrating more than two decades in the business with the launch of an anti-ageing facial essence made with Japanese kombucha, the founders of cult skincare brand Fresh, Lev Glazman and Alina Roytberg, offer advice on how to keep your skin in tip-top shape
1. Get a good face cleanser
Every man and woman should own a good face cleanser. Our Soy Face Cleanser is our number one product worldwide, and for good reason—it cleanses without drying.
2. Wash off before you doze off
Lev: I would tell my 15-year-old self that cleansing your skin is number one. Protect it while you’re young.
Alina: And never go to sleep with your make-up on.
3. Protect your skin
It took months of research and testing, but we know now that kombucha, a fermented black tea, lychee and blackberry provide your skin with a high level of protection against pollutants and free radicals.
4. Mask on, mask off
The best way to keep your skin moist and supple, especially in the colder months, is masking. Mask every day. Invest in different kinds, because it will be like feeding your skin whatever it ’s cravingfor, especially with products like our Umbrian Clay Mask, or using a face oil rich in omegas 3, 6, 7 and 9.
5. Take supplements
Lev: I track what’s happening in the vitamin and supplements world. Probiotics is a huge deal for me. Ever since I started taking them my metabolism has improved.