A new chapter begins in Thailand’s exciting retail scene as The Mall Group and Siam Commercial Bank announces a powerful new partnership with the launch of SCB M. Following the ‘Call it eMperience’ concept, SCB M is a card that blends online and offline shopping with seamless convenience, providing a whole new set of privileges to alpha shoppers spending within The Mall Group’s stores.

Through this collaboration, The Mall Group and SCB aim to deliver a whole new shopping experience to valued customers, using tech to create a cashless future retail platform for ultimate ease. An event was held to celebrate the launch of SCB M, warmly attended by prestigious guests, business partners and an impressive lineup of Thailand’s top celebrities, including Kamolsut Dabbaransi, Chiranuj Bhirombhakdi and Pasu Liptapanlop. The event featured a breathtaking fashion show called ‘The Runway Evolution’, where over 200 actors, actresses and top models—amongst them Davika Hoorne—presented extravagant futuristic innovations.

Covered by: Alisa Mekmanee & Mary Losmithgul