Gucci recently unveiled its “cabinet of curiosities” at Iconsiam, inviting a star-studded crowd to come celebrate the brand's latest milestone in Thailand.  Celebrities and fashionistas such as Neeranart Pausawasdi, Piyarat Kaljaruek and Kornkanok Yongsakul gathered to enjoy the extravagant interactive event, complete with a digital motion graphics installation and live music.

Decorated with a clash of paradigms, from plush velvet furniture to industrial elements, there is a never-ending sense of surprise and wonder to be explored at the new and largest Gucci flagship in Thailand. The space showcases a breadth of men’s and women’s ready-to-wear, handbags, shoes, jewellery, fragrances and, most excitingly, the Gucci Décor collection for the first time ever in Thailand. The opening of the new 512 square-metre boutique on December 13 also coincided with the release of the brand's new Cruise 2019 collection, #GucciGothic, the highlights of which are the Arli and Rajah bags. 

Covered by: Alisa Mekmanee & Pichaya Petrachaianan