Dior Men has finally arrived in Thailand, along with a special exhibition to commemorate yet another significant step into the Thai market for the brand.

Earlier this month, on December 10, a grand launch event for the new Dior store at Iconluxe in Iconsiam was joined by the likes of Suthanya Boonsoong, Churairatana Bhirombhakdi, Varit Hongsananda and Chavaporn Laohapongchana. The first of its kind in Thailand, the impressive boutique features the men's section annexed to the women's. 

The big debut was also joined by an exhibition upstairs. "Lady Dior As Seen By" is a tribute to Monsieur Christian Dior’s love for art. The Lady Dior bag was first known to the public in 1995 when the first lady of France gifted the bag to Princess Diana on the princess' visit to the Cézanne exhibition at the Grand Palais in Paris. "Lady Dior As Seen By" celebrates the iconic bag today through collaborations with various artists of many different viewpoints, technique and media, to bring out each artist's reinterpretation of Lady Dior. Among the many international artists who were involved, two are Thai: Kornkrit Jianpinidnan and Rattana Salee.

Covered by: Alisa Mekmanee & Pichaya Petrachaianan