Leading British furniture brand Alexander & James launched its first flagship store in Asia earlier this month at Sukhumit Soi 39. The new store was celebrated with an event—the Alexander & James Asia Launch—on February 12. Pimol Srivikorn, chairman of the managing TCM Corporation Public Company Limited, hosted the exclusive party, inviting VIP guests such as Khunying Sasima Srivikorn, Kathy Heinecke, ML Walliwan Varavarn, Tachamapan Chanchamrassang and Sirisopa Chulasewok.
Founder and designer of Alexander & James, Mark Alexander Smith, and sales director John M Collinson also attended the grand opening of their first Asia flagship. In a welcoming speech of sorts, the designer disclosed that his inspiration for his brand is sourced from "British palace, the warmth of country vacation, the beautiful and colourful Moroccan markets and the blend of markets in Paris". Besides, the brand is known for exquisite, top-notch materials, including Brazilian leathers and velvet from William Morris.