A.P. Honda Co. Ltd., unveiled its latest project the CUB House, a co-creation lifestyle space designed to serve as a hub for modern urbanites, providing an unique lifestyle experience through a combination of iconic motorcycles, fashion and exclusive food and drinks. Stemming from the initials of Culture - Unique - Bikes, the space also serves as a platform where motorbike enthusiasts can gather to meet like-minded individuals, share their passions and discover the stories and concepts behind each legendary bike.
At the launch of the CUB House, president of A.P. Honda Co. Ltd., Yoichi Mizutani and executive creative director of Greyhound Co. Ltd., Bhanu Inkawat introduced a group of selected ‘Genuine People’—among them Patsarakorn Chirathivat, Krissada and Kamol Sukolsol Clapp, Duangrit Bunnag, Ditawat Issara and Saran Chaipani—to share their lifestyle stories. VIP guests, ranging from MR Chularangsi Yugala, Pitt Karchai and Pimlert Baiyoke, got to experience top-notch motorbikes from the brand such as the Honda Monkey and Honda C125, as well a fashion showshowcasing the special CUB House Capsule Collection designed by Greyhound. There was also a special DIY zone where guests could design and decorate their own personalised bags and leather key chains as special souvenirs.