In 2013, the fashion house launched “Chime for Change” with Beyoncé and Salma Hayek in an effort to unite voices against gender inequality. Last year, the brand conducted a clean water initiative in Africa and this year, Gucci has announced the latest chapter of this project, supported by six powerhouse organisations across the globe, including Hearst Magazines, Facebook, The Kering Foundation and The Bill & Melinda Gates Foundation.
Partnering up with MP5, an Italian visual artist who will create the campaign's new identity, Gucci is using murals in planted in cities like London, Hong Kong, New York, Milan and Taiwan as part of the label’s global Art Walls platform.
MP5's artwork consists of genderless silhouettes of human figures standing together, rendered in the artist's signature black and white graphic aesthetic.
In addition, Gucci has dropped the first issue of its zine titled Chime, which celebrates the global voices speaking out against gender inequality. Learn more about Chime here.
(See also: Dior Reignites The Feminist Flame This Season)