Phannapast Taychamaythakool is an emerging talent to keep an eye on. She earned a degree in fashion design from Chulalongkorn University and is the creative director of local clothing brand Kloset and a freelance illustrator whose skills and uniquely intricate style have led to Gucci recently commissioning her to create enchanting illustrations for a book promoting their Le Marché des Merveilles jewellery collection.
“When I got the commission I honestly couldn’t believe it at first,” she says. Her work reflects a mysterious romance with colourful fairy tale-like illustrations featuring refined details. The more you look, the more you discover. Something very signature to her pieces are animals drawn with great detail wearing eccentric clothes and often posing as humans. One could say it is a combination of her love for fashion and illustration.
“I think it’s simply because I love detail and colour,” she smiles. “In fact, one of my first jobs in the fashion world involved a lot of embroidery design. And I have always been fond of tribal patterns.”
Becoming increasingly known for her talent is something she is grateful for but the road to success has been a bumpy one. “A lot of people don’t realise it, but I have had to overcome a lot of hardships to get to where I am today. I have had to take up several menial jobs here and there to sustain myself and not be a burden on my family,” she says. “I barely had any savings.” She has come a long way since.
“To be honest I do like painting but I am lazy about washing my brushes,” she says with a giggle. Marker pens are her go-to for quick illustration. She has a bag full of them that she carries everywhere with her, mostly to coffee shops where a lot of her work is created. “Working at home is too quiet and calm,” she says. “I need some ambient noise to help me create.”
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